Privacy Policy

Effective 11 November 2016

This document is an electronic record under the terms of the Information Technology Act, 2000 and the rules promulgated thereunder, as applicable, and the provisions pertaining to electronic records in various statutes, as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures to make the terms of this privacy policy (“Policy”) binding.

We, at Amy’s Kitchen, Inc. (hereinafter “Amy’s Kitchen”), value and are committed to protecting your privacy. With a view to transparency, this Policy describes the type of information we obtain about you when you visit our website at or any of its technical modifications, including as mobile website, application, etc. (hereinafter collectively referred to as our “Website”), and how we may collect, use, protect and share that information. Every user who accesses or uses the Website agrees to be bound by the terms of this Policy and terms of use for access or usage of Website (“Terms of Use”).

1. Scope of this Policy

This Policy is intended for users in India and is governed by the Information Technology Act, 2000 (“IT Act”) read with Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 as amended from time to time (hereinafter the “IT Rules”). By providing us with information identified in this Policy, you acknowledge and explicitly consent to (1) the transfer of information to servers which may be located outside India, and (2) our use and disclosure by us or our affiliated companies of your information consistent with this Policy.

Our Website is not intended for use by children under the age of 18 years. We do not knowingly solicit or collect personal information from children under 18 years. In the event we learn that we have collected personal information from a child under the age of 18 years old without verification of parental consent, we will delete that information as quickly as possible and, if possible, discontinue access to our Website. If you believe we might have information from or about a minor under 18 years, please contact the Grievance Officer as identified below in this Policy.

2. Personal and Non-Personal Information

Personal information that Amy’s Kitchen may collect is information that relates to a natural person that either directly or indirectly, in combination with other information available or likely to be available to us, is capable of identifying such person, such as your name, address, phone number, email address and billing information.

Sensitive personal data or information means personal information which is sensitive in nature and has higher standards of security. Such information is defined under the IT Rules to mean information relating to your password, financial information (including, for example, bank account, credit or debit card, or other payment instrument details), physical, physiological and mental health condition, sexual orientation, medical records and history, biometric information, etc. Please note that Amy’s Kitchen does not collect any such sensitive personal data or information. You are required to be cautious in ensuring that you do not submit or provide any such information to us through our Website.

Non-personal information that Amy’s Kitchen may collect is information that does not identify you, but can include information about your internet connection, the computer you use to access our Website and other usage details.

3. Information That You Provide Us Directly

The information we collect from you on our Website may include:

a. information that you provide while registering with us on our Website;

b. copies of your correspondence (including email addresses), if you communicate with us electronically;

c. your responses to rating, satisfaction or other surveys or requests for optional demographic-type information; and

d. your search queries on our Website.

As mentioned above, we do not seek and collect any sensitive personal data or information from you through our Website and you are requested not to submit any such information to us through our Website.

4. Other Ways We Collect Information From You

We collect certain information through automatic data collection technologies including as follows:

a. Cookies, which are small text files that our computer servers may automatically send to your computer and that uniquely identify your browser, help you log in faster and enhance your navigation of our Website. A cookie may also convey information about how you use our Website, the pages you visit, the links you click, how much time you spend on our Website and other viewing habits and information. We may use cookies to target certain advertisements to be sent or directed to you, based on the pages/topics/links you have shown an interest in. If you click on an advertisement, you will be taken to another website that Amy’s Kitchen does not control. You may opt out of interest-based advertising here: If you wish to disable cookies on your computer, please refer to the instructions on your Internet browser.

b. Web beacons/clear gifs, which are small electronic files that allow us to anonymously track the online usage patterns of our users and to track when and which emails we send you are opened by you.

c. Analytics tools, which collect information sent by your browser that let us know which pages you visit on our website. You may opt out of this tracking here:

d. Location and device specifications, which include information regarding your location and the specifications of the device that you are using to access our Website. This data is used for our analytical purposes and is not attributable to individuals and shall be collected and used as per terms hereof.

Due to the communications standards on the internet, when a user visits the Website, we automatically receive the uniform resource locator (“URL”) of the site accessed by the user before accessing the Website and the site accessed by the user after accessing the Website. We also receive the internet protocol (“IP”) address of each user’s computer (or the proxy server via which a user accesses the internet), the user’s computer operating system and the type of web browser the user is using, as well as the name of user’s internet service provider (“ISP”). This information is used by us to analyze the overall trend of usage and to also improve our services.

We do not link non-personal information with personal information. We use this non-personal information in an aggregate way to monitor usage and improve our Website. These tools do not contain any personally identifiable information such as your name or email address.

5. How We Use Your Information

When you give or make available information to us, we use it in the ways for which you have given us permission, such as to subscribe to our newsletter or to purchase our products. We use the statistical data we collect to customize content for you, to improve our Website and to enhance the products and services we may provide through the information available on our Website.

We do not sell or share your personal information to third parties except to help us provide the information that you have requested. We may share your personal information with our other entities/agencies and affiliates to: help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts/user to prevent abuse of the access of our Website; and for analytical and IT services. Those entities and affiliates may not market to you as a result of such sharing unless you explicitly opt-in. We will not be responsible for any breach of security or for any actions of any such third parties.

You agree that we can share your personal information with our employees on a need-to-know basis. However, all such employees are obliged to respect the confidentiality of your information.

You agree that we may disclose your personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.

You agree that we may disclose your personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our terms of use applicable to our Website or this Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

You agree that Amy’s Kitchen and its affiliates can share some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that other business entity. If such transaction occurs, the other business entity (or the new combined entity) shall follow this Policy with respect to your personal information.

Amy’s Kitchen shares your personal information only to those categories of persons that are either subject to this Policy or follow practices at least as protective as those described in this Policy or maintain reasonable level of confidentiality and data security as required under law.

Other than as set out in this Policy, we shall NOT sell or disclose your personal data or information to third parties without obtaining your prior consent

6. How We Protect Your Information

We take precautions to protect your personal information once we receive it. We have measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All personal information you provide us is stored on secure servers behind firewalls. Further, once your information is in our possession, we adhere to strict security guidelines in compliance with the IT Act and the IT Rules promulgated thereunder to protect your information against unauthorized access.

7. Choice/Opt-Out

Amy’s Kitchen does not currently collect information for the purposes of subscribing to newsletters, or to enter into a contest or promotion. However, if Amy’s Kitchen ever collects information for these purposes, users have a qualified right to access, rectify, delete, or object (to the processing of) personal information stored by us. If you want to remove your contact information from the database maintained by Amy’s Kitchen , please e-mail us at

Please note that Amy’s Kitchen shall not be responsible for the authenticity or accuracy of any such information provided by you through our Website. You are responsible for informing us about changes to your personal information and for ensuring that such information is accurate and current.

8. Links to Other Websites

Our Website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices or policies of these unaffiliated websites. We encourage you to review the privacy policies of each such other website that collects personal information from you, which may differ as compared to ours in order to find out more about such third party’s data practices.

There may be a number of services offered by external service providers that help you use our Website. If you choose to use these optional services, and in the course of doing so, disclose information to the external service providers and/or grant them permission to collect information about you, then their use of your information is governed by their privacy policy and terms of use and we shall not under any circumstance and in no manner whatsoever, be responsible for the same.

9. Changes to this Policy

We may need to change this Policy from time to time and all amended terms shall automatically become effective once they are posted on the Website. When we do, we will post a notice on our webpage. Your continued use of our Website after the effective date of the change notice will mean you accept any such changes. To ensure you are reviewing the most current version of this Policy, we will post the effective date at the top of the page. By using the Website, you agree to be bound by any such revisions and therefore you should periodically review this page to examine the then-current Policy. It is important that you review the revised/updated Policy as and when changes are made.

10. Contact Us

If you have any questions or suggestions regarding this Policy, please contact:

Consumer Relations
Amy’s Kitchen, Inc.
PO Box 449, Petaluma, CA 94953
Phone: 707-781-7535
Fax: 707-578-7995

In accordance with the IT Act and the IT Rules made there under, the name and contact details of the Grievance Officer is published herewith:

Gopal Batra
Amy’s Kitchen, Inc., c/o Gurmi Foods Private Limited, 740, Phase – V Udyog Vihar, Gurgaon HR 122016, India

We will address any discrepancies and grievances raised by you under this Policy in a time bound manner as per applicable law.


Where to Find Us

Look for Amy’s in your local store!